Trade an Apple, Give an Apple

Upgrade your wrist and benefit hunger relief! Troverie, the brand-authorized, omni-channel luxury watch retailer, has unveiled “Trade An Apple, Give An Apple,” an innovative cause marketing program that allows consumers to exchange their used Apple Watches (any condition/generation is accepted) for a Troverie gift card good towards the purchase of a new timepiece. Troverie will generously donate 100% of the proceeds from all Apple Watch trade-ins to the Community FoodBank of New Jersey.

“From our inception, Troverie has aimed to disrupt the industry status-quo by creating customer-first solutions, addressing the shifting marketplace and offering a different value proposition. The launch of the ‘Trade An Apple, Give An Apple’ program is the next evolution of our mission to attract new consumers to the luxury Swiss watch industry,” said Fred Levin, Chief Executive Officer and Co-Founder of Troverie. “This also represents the company’s first corporate social responsibility initiative. While our luxury brands are global, and our jeweler network is national, our philanthropy supports our home state of New Jersey.”

“Trade An Apple, Give An Apple” is designed to put supplemental food and fresh produce on the table for food insecure families across the state.

“Troverie’s support will provide 30,000 fresh, nutritious meals to make a real difference for our neighbors in need,” said Carlos Rodriguez, President & CEO of the Community FoodBank of New Jersey. “We’re grateful that, even with their global reach, they’ve chosen to focus their philanthropy work right here in New Jersey, where about 900,000 people struggle with hunger.”

The program is not affiliated with Apple Inc. or any of its subsidiaries or partners (“Apple”) nor does Apple endorse the program in any way.

To learn more about “Trade An Apple, Give An Apple” and begin the trade-in process, visit